Multi-flex Friday
client
SoCar, Pestle Mortar Clothing, Touch and Go, Prasarana
team
Big Bash Media
Freel Asia (Manpower)
Freel Asia (Manpower)
services
Ideation, Fabrication,
Installation and Co-ordination
Installation and Co-ordination
date
September 26th, 2018
Car-sharing start-up company, SOCAR, in partnership with Prasarana Malaysia Berhad and Touch ‘n Go Digital kicked off the #MultiflexFriday campaign with a fashion show on a moving LRT train. Pestle and Mortar Clothing, their partner in this first event of the campaign, debuted their latest Fall/Winter 2018 collection called As Above, So Below.
The Deets
The showcase took place as guests travelled from the Kelana Jaya LRT Station to Pasar Seni LRT Station. The event was attended exclusively by representatives of SOCAR, Prasarana, Touch ’n Go Digital, Pestle Mortar Clothing, members of the media and social media influencers. The night then ended with an after party held on the Lot 10 Rooftop, showcasing the collection’s looks on an industrial-inspired structure. The party was supported by Hennessy VSOP, Tiger Beer and Sony.
“The challenge we faced was outfitting the train in 30 minutes with the necessary branding and full audio set up before guests were brought on board. With a game plan set in mind during the planning stages, the team was able to execute it with 10 minutes to spare. The key was breaking down what needed to be done and the most efficient way to do it.”
