MyDigital SME Conference
client
Digi
team
Big Bash Media
Freel Asia (Manpower)
Freel Asia (Manpower)
services
Ideation, Creative & Design, Fabrication, Venue Sourcing, FNB Management, Event Management, Logistics, Marketing
date
Q4 2019
A Grasssroots Conference
Big Bash was engaged to create a seminar experience that brought out grassroot SMEs that were looking to digitize their business models.
Finding the Right Partners
A conference is only as good as its speakers, and this one had a powerhouse via Digi's key partners like Google, Facebook, Shopee, RevAsia and Malaysia SME Corp.
We created engaging seminars that were practical and relevant to Small and Medium businesses at every corner of Malaysia.
"Digi has been a long term client of ours and we knew that their style was always progressive and unconventional. It was an informal conference setting with colorful beanbags and fun activities. We needed to tear down any kind of hesitance the participants had and create an inviting atmosphere for them to open up and engage with the speakers on stage."
Travelling Across Borders
The purpose of the conference was to engage business owners who rarely had the opportunity to learn about digitization. So the plan was to start outside in. The first round of locations included Ipoh, Kota Bahru, Kota Kinabalu and Kuching.
Overall the conference was a beating success. It delivered information that businesses never had and post surveys revealed a high level of knowledge retention and application. Each of the partners also received extremely positive feedback for their practical and insightful approaches in their presentation. Overall Digi was very excited and had engaged Big Bash for a followup round of Digital Conferences targetting other cities and townships in Malaysia.