Minggu Saham Digital
Concept and Content
Video Production and Live Streaming,
Design, Building and Installations,
PR, Digital, Influencers & Events
Turning a major on ground event with a 20 year track record into a fully digital livestreamed event.
The on ground Minggu Saham was PNBs largest event to date attracting almost 4 million visitors over its 20 year period. It would be the first time that the event went digital and expectations were very high on engagement and viewership. Furthermore timing was short with a 45 day countdown in which we needed to conceptualize the event from the ground up, write and produce over 70 programs, run a full scale PR, Marketing and Social Media Campaign, develop various online assets including an 80 page website, run major contests to build hype and of course to get ready for the actual livestream event itself.
The sheer magnitude of the project got our teams highly geared up
Our teams went hard at work in conceptualizing and producing various original programmes for PNBs. We studied the content and packaged it in a manner where it was able to reach all Malaysians. We paired CEOs of Malaysia's largest organizations with children in "Cikgu CEO" so that they could explain complex topics in simpler manners.
We broke away from formal Panel settings with "Makan Dulu" where industry leaders debated hot topics in a coffee shop setting. GG Bro saw celebs discuss everyday financial topics whilst playing FIFA online.
The Control Room
The other challenge was the studio build itself. With us recording and streaming back to back shows for 7 days we purpose built a state of the art studio with a control room that was manned by 20 crew accompanied by another 40 individuals on the floor. Collecting video and sound from 30 different sources, the network of information was ingested and streamed out to minimize quality loss or any kind of disruption.
Back to Back Programming
With back to back live programming that would make your seasoned TV producer blush we planned and executed it to run with no gap or disruption. Our teams were split to various production units each responsible for their individual segments.