The Glenrothes Trade Dinner Launch of the Soleo Collection
client
Edrington Malaysia
team
Big Bash Media
Freel Asia (Manpower)
Freel Asia (Manpower)
services
Ideation, Brand Strategy, Creative & Design, Venue Sourcing, VIP Mangement Fabrication, Event Management
date
28 February 2019
The Beginnings
After working with The Edrington group for the prestigous Macallan events, the team was approached to tackle an old whisky with a new face.
Our Audience
The event was to be an introduction of The Glenrothes brand new theming and look to hundreds of trade partners consisting of distributors and bar owners.
Solution
Big Bash Media took up the challenge by creating an event that reflected the signature retro neon theme of The Glenrothes brand. Before entering the ballroom we custom fabricated a bottle tunnel that introduced the flavours of the Soleo Collection. Followed by a foyer laiden with activities like buzz wire games, movie boxes, retro tv photo wall, UV Doodle Room and a a lot more to keep the guests engaged.
"Since the event is attended by trade partners, media and key influencers, the same group of guests would be attending competing liquor brands dinners as well. So the experience and overall event had to have elements that would differentiate itself and stand out from the competitors.”
What Else
The Big Bash team worked tirelessly to transform Copper Mansion to embody the theme fun new character of the brand.
A photo booth with lenticular prints made for some fun animated takeaways.
Inside the Ballroom guests were greeted with a high tech lighting design and ultra wide LED screens filled with custom animated content.
Official Venue for the event was The Copper Mansion an iconic Chinese Hall in the heart of PJ.
The final reviews exceeded expectations as trade partners were all pleasently surprised that an old brand could be transformed into a visual spectacle. The brand had been embeded into the minds of the trade partners leading to stellar 1st quarter sales and consistent reorders for the rest of the year.